Ali started her career as a Planner in advertising agencies helping to build a wide variety of successful brands both locally and internationally. Her agency experience includes CDP, WCRS, DArcy, Leo Burnett and Elvis the latter two as Executive Planning Director. She now uses her research and strategic skills to help a wide range of companies address creative and strategic issues to become more effective and more successful.
Ali lives in South East London with her comedy-agent husband, three children, a dog and cat. Shes a Scorpio and eats far too much chocolate.